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Hermosa Cyclery

URL:  https://www.hermosacyclery.com

Business Owner: Steve Collins

Industry: E-Bike Rental Fleet

Size: 200 total bikes (18 electric bikes)

Hermosa Cyclery Logo
Business Challenge

Steve Collins sought a GPS solution to address critical challenges in e-bike rental operations. First and foremost, GPS gave Hermosa Cyclery the ability to safely offer e-bikes as a rental offering, while abiding by city regulations - - keeping his shop relevant and competitive with neighboring shops. 

Prevent misuse on pedestrian walkways

Kill Switch

Implement effective geofencing

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Track bike location, usage, and performance

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Enhance overall bike fleet management and customer service

Informative Reports

Breakthrough: City-Wide Impact

A significant outcome of the Trackhawk GPS implementation was the city's decision to mandate geofencing for all e-bike rental businesses. This regulatory change not only validated the technology but also created a level playing field for local operators.

Features and Benefits

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Geofencing Capabilities
  • Custom geographical boundary creation
  • Prevent bikes from operating in restricted areas
  • Precise location monitoring
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Advanced Tracking Functionalities
  • Real-time location tracking
  • Speed monitoring
  • Mileage measurement
  • Potential speed-limit enforcement
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Unexpected Benefits
  • Marketing insights into usage patterns
  • Potential legal documentation (e.g., accident investigations)
  • Enhanced customer service capabilities with more accurate ETAs

Technology and User Experience

Software Usability

  • Intuitive interface
  • Easy geofence and alert setup
  • Video and live coaching support
  • Seamless desktop and mobile integration

Management Tools

  • Desktop: Comprehensive management
  • Mobile App: Real-time tracking and quick actions
  • Kill switch functionality
  • Manager-specific features

Business Impact

Operational Improvements

  • Expanded e-bike rental market
  • Improved asset security
  • Data-driven decision making
  • Set better  customer expectations

Financial Considerations

  • Competitive price point
  • Value-driven solution
  • Potential for fleet expansion

 

"The economics of it makes it work. The value is there. The price point is good. And we are able make more money by offering e-bikes because we have this reliable solution" — Steve Collins, Business Owner "Trackhawk also continues to deliver phenomenal customer service"

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Conclusion

Trackhawk GPS provided a transformative solution that exceeded expectations, offering far more than a simple tracking system. The technology has become integral to the business's operations, providing insights, control, and competitive advantage.

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Who Should Consider Trackhawk

  • Fleet management
  • Organizations requiring precise asset tracking
  • Businesses seeking operational efficiency
  • Anyone who wants a supportive partner as they add GPS to their business