TrackHawk GPS is proud to announce our membership in the American Rental Association (ARA), a move that reflects our commitment to supporting the rental industry with powerful GPS and telematics solutions designed to solve real-world problems.
From trailers and trucks to heavy equipment and job-site tools, rental companies operate a wide range of assets under high pressure. We’re here to help simplify that complexity with tracking technology that’s built not just for vehicles, but for your entire business.
Rental businesses face unique operational challenges: assets are constantly moving between customers, job sites, and yards. Tracking what’s where, whether it’s being used, and how it’s being treated is critical to profitability. That’s where smart GPS systems step in, not just to locate, but to inform and protect your operation.
Here’s why more rental companies are integrating GPS into daily workflows:
TrackHawk GPS doesn’t just show you where something is. It helps you:
Know when an item was delivered and returned
Monitor engine hours to support accurate billing
Detect unauthorized movement or late-night activity
See how equipment is being used on-site (or if it’s idle)
Whether it’s a dump trailer, a concrete mixer, or a flatbed truck, we help rental teams focus less on guessing and more on growing.
The rental industry goes far beyond vehicles. ARA members rent out:
Skid steers, excavators, and trenchers
Generators, compressors, and heaters
Trailers and delivery trucks
Fencing, scaffolding, and more
TrackHawk offers hardwired, wireless, waterproof and magnetic mount tracking options, so you can protect and manage both powered and non-powered assets.
What makes TrackHawk GPS stand out for the rental market?
Geofences & Alerts
Set up zones for yards, job sites, or customer locations. Get notified when equipment moves without permission or isn’t returned on time.
Usage-Based Billing
Use engine hours or PTO tracking to charge customers accurately and avoid disputes.
Maintenance Scheduling
Automatically track mileage or run-time to ensure preventive maintenance gets done on time—before breakdowns cost you more.
Driver Behavior Monitoring
For delivery or service vehicles, you can spot harsh driving, excessive idling, or off-route activity to protect your assets and your brand.
Unified Dashboard
Track vehicles, trailers, and equipment from one place, not six different apps.
For high-risk assets or payment-sensitive rentals, our hardwired trackers include a remote immobilization feature. With just a click, you can disable a vehicle or asset’s ignition whether it’s to prevent theft, enforce contract terms, or recover equipment after a missed payment.
Many rental companies don’t have the luxury of large telematics teams or in-house IT. TrackHawk’s system is built to be simple, powerful, and scalable. Whether you have 5 assets or 500, we’ll help you take control without slowing down your operation. Moreover, our team is available around the clock to support you in your operations.
ARA members are the backbone of the rental industry, local businesses with deep community ties and ambitious goals. By joining the American Rental Association, TrackHawk is investing in that future. We're here to support ARA members with smarter tracking, better data, and a partner that listens.
Want to see what smarter rental operations look like?
Explore how TrackHawk GPS works for your fleet, your tools, and your business.
👉 Book a Demo today to learn more.